Wikipedia gives an interesting definition of the term market research: “Market research is the systematic collection, storage and analysis of data or information relating to problems related to the marketing of goods and / or services “. You will easily deduce its importance for any custom animation video business! Market research is not an activity that can be improvised. To do it best, it is necessary to rely on qualified professionals able to “let the data speak” and exploit it for the benefit of your business, regardless of the market niche in which you operate.
Surely if you are about to open a start-up and enter a niche for the first time. In this case, a correct market analysis will allow you to seize the right opportunities and minimize the risk factors. You will need analysis and research even if you are already in the market but want to launch a new product or service. The activity will allow you to learn more about your target, their needs and competitors who already offer something similar. Even if you have a rebranding in mind or want to launch a new advertising campaign, good market research will help you position yourself better and get the best ROI – return on investment. In short, marketing is not improvised, it is much better to make strategic choices guided by data. And the data is provided by market analysis and research. This is why it is so important to do them.
Of course, you can rely on an experienced professional in this sector, also to have useful material for:
It goes without saying that good market research can positively affect all your communication activities, so it is always important – periodically – to commission one, in order to correct the game on how your company communicates to all stakeholders.
Summarizing and expanding what was said in the previous paragraph, market research allows you (also) the following activities:
By crossing marketing with economics, the competent professional is able to carry out research and market analysis for your company or business.
Here’s how, in 6 steps:
Define the goal of the search (what kind of data do you want to collect and what will you need?)
Analyze the target market from the point of view of the target audience, the geographical context and the demographic context in which you want to position yourself
Identify the target on which to search
Identify the communication channels through which to reach the target
Prepare the survey through which you will collect the data of your research. You can develop a questionnaire, or interviews. If you opt for the first choice, the user will answer the questions independently, including through an online survey software platform. For the interviews, on the other hand, hire a professional who can conduct them with a predetermined target, record them and transcribe them to extrapolate the data
Analyze the data you have obtained and use it for the purpose you identified in point 1 and to make your data-driven choices.
Do you want to analyze the trends of the online market? You can rely on these tools, assisted by your freelance marketing expert. In fact, if you intend to open e-commerce or to dedicate yourself to selling products and services online, it is necessary that you first carry out research and a market analysis. You can rely on one (or more than one) of these tools:
Get to work today and find a marketing expert who can help you conduct market research to give your business a (real) edge.
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