In a significant development, the Indian Premier League (IPL) has experienced a notable downturn in its valuation, marking a contrast to the rising popularity of the Women’s Premier League (WPL). According to recent reports and industry analysts, the IPL’s business value has decreased by an estimated 11.7%, a substantial decline from its previous valuation. Meanwhile, the WPL is gaining traction and seeing an increase in its value, signaling a shift in the cricket landscape in India.
IPL’s Downturn: Re-assessment of Media Rights and Competition
The IPL, one of the most lucrative and popular cricket leagues in the world, has faced a downturn in its valuation. As per the D and P Advisory report, the IPL‘s business enterprise value fell from a high of US$11.2 billion in 2023 to US$9.9 billion in 2024, translating to an 11.7% decrease. This decline has been attributed to several factors, primarily a re-assessment of media rights and industry consolidation involving major players such as Star India and Viacom18.
Santosh, an industry analyst, commented on the situation: “Several significant developments from the past year have led us to revise our media rights value estimates. The days of escalating bid prices driven by fierce competition may be behind us, casting a shadow over the future growth trajectory of IPL’s media rights valuation.” The delayed entry of tech giants like Amazon, Meta, and Apple into the IPL media rights bidding process has also played a role in this downturn.
BCCI Secretary Remains Optimistic
Despite the current situation, the Board of Control for Cricket in India (BCCI) remains optimistic about the future of IPL media rights bidding. BCCI Secretary Jay Shah expressed confidence in the league’s ability to attract new players and ensure the growth of the game. “My job is to ensure the growth of the game and increase the brand value of Indian cricket. As it happens, broadcasters come automatically,” Shah stated, indicating a positive outlook for future participation.
Women’s Premier League Gains Momentum
In contrast to the IPL’s downturn, the Women’s Premier League (WPL) is experiencing a surge in popularity and value. The D & P Advisory report highlighted an increase in the WPL’s media rights value, rising from $150 million to $160 million. This growth signifies the league’s captivating blend of cricket, business, and entertainment, attracting audiences across television and digital platforms.
The WPL’s momentum suggests a growing interest in women’s cricket in India, and it remains to be seen whether this trend will continue in the coming years. With the IPL facing valuation challenges, the WPL’s rise could signal a shift in focus and investment towards women’s cricket, fostering greater equality and representation in the sport.
Conclusion: A Balancing Act for Cricket in India
As the IPL navigates through its valuation challenges, the BCCI’s optimism and the rising popularity of the WPL provide a counterbalance. The future of cricket in India hinges on the league’s ability to adapt to market dynamics and the continued support for the sport across genders. While the IPL remains a prominent fixture, the WPL’s growth signals a positive step towards diversity and inclusivity in cricket, ensuring that the sport captivates a wider range of audiences and inspires future generations.
