Concepts of Mortgage Marketing for the Future and From the Past

For both new and experienced loan officers hoping to generate home buyer leads, it may be time to share those ideas thru a mortgage lending blog.  Cory Ruppersberger owns a very successful mortgage lending company in Columbia MD called Best Loan Choice, Inc. In recent times, it appears that everyone and their sibling is blogging. So isn’t it time to build your own home loan blog?

If you don’t consider your computer skills to be adequate or you are not a qualified software engineer, don’t stress, you don’t need to be. Setting up a blog is totally free and it is simple. It just takes about five minutes at the most.

Once your blog is set up, you can post news briefs and short articles about your business and your items. You can likewise support others in the home loan industry to post mortgage related articles too. Blogs are incredible for showcasing the home loan process.  It can be a great marketing tool for a successful loan originator. You can welcome potential clients to visit so they can learn more about you, your organization, and the products that you offer.

Make sure to put your photo on your blog. This will provide your online borrower base the ability to put a name with a face. The blog is great for building connections will give your out-of-town borrowers a feeling of greater security.  Additionally, be sure to promote the blog with your friends, family, business associates, and referral sources. They can learn more about your business and products by following your posts.

Let’s not forget to put the blog address on your business card. Furthermore, business cards can be one of the most simple, inexpensive and effective approaches to advertise your company.

Try to set a personal in passing out ten business cards a day to potential clients and referral sources. Business cards should be with you at all times and a separate supply should be kept in the glove box of your car at all times to replenish your supply.

According to Cory Ruppersberger, it’s always smart to give out two business cards.  Make sure to hand out one for your client and one for them to provide for a companion or relative.