How to Build your Brand through your Website Design?

When you start your journey of entrepreneurship, you have a lot of things to take care of staring from licensing to sourcing material. Your business model has to be in place and you have to create an identity for your business in the form of a brand name, a logo and a slogan that defines it. The next step is to get a website up and running to coordinate the various aspects of business and primarily to announce your presence to your target consumers.

The website is more than a domain name and a bunch of basic elements put together. It is the soul of your business and the point of contact between your brand and your consumers. To succeed in its basic purpose, the website has to represent the brand. Everything on the website should be designed in such a manner that promotes brand awareness and recognition. It should also build trust for the brand.

Given below are some tips that can help your web design company in Mumbai to integrate your brand into your web design for a lasting impact on your target consumers.

The Palette

The colors that you use on your website create a lasting impression of your brand. You need to integrate the colors of the logo into the website to make them stand out. A good way to use the colors of the logo is to have the key textual elements such as the headings and subheadings in the same color. The background colors should be such that they help the text to stand out while making it easy to read. The color combination should connote harmony rather than conflict.

The Whitespace

This is a very important aspect of web design as it allows your website to look spacious and not cramped. This feeling of space affects the consumer at a sub-conscious level and improves the attention span. It also gives the impression of being organized and accessible making it easy to read, understand and absorb. Including whitespace allows the designers in the website designing company in India to get creative and present the ideas in a very different manner.

Readability

Other than the colors, the readability of the content is impacted by the font and the font size you use. The font selected should be simple (unless the theme demands something dramatic). It should be easy to read and the size should be such that the consumers don’t have to strain to read, even on a mobile device. Be consistent with the font styles chosen.

Human Touch

The consumers trust a brand more if they know about the force behind it. The mission statement can be designed to tell a lot about the brand and its story. Adding information about the people behind the brand also makes it seem more real. Testimonial from existing clients adds a valuable dollop of trust. Detailed contact information on the website enables the consumers to get in touch with you for help as well as for potential business opportunities. 

Images

Pictures speak louder than words and if your web design company in India can create images, which do exactly that for your brand, go ahead and use them, but make sure they blend in with subtlety. Remember to optimize the size of your images before using them or they could impact your loading time.

Placement of the Logo

A logo is the identity of your brand and it should be placed strategically to ensure that the visitors see it first. Placing it at the top left corner of the center is likely to improve its visibility. Situating it near the navigation menu allows for more interaction between the consumer and the logo.

With the basic brand-building elements in place, ensure that the website displays consistency across pages. A break inconsistency is not good for the image of your brand. Test the website for user experience before making it publicly available.