Adobe Experience Manager – Enhancing Customer Engagement

Adobe Experience Manager (AEM) is a digital suite that allows you to deliver a truly personalized customer experience. It serves as a content management system that gives the extended teams complete control over web content. Besides, it also lets you optimize your communications across multiple customer touchpoints. Experience Manager is a plug-and-play platform that can be used with zero code. It allows you to create an omnichannel experience for customers all around the world.

Did you know? Companies using AEM report 3X ROI for their business. AEM CMS helps deliver brand and regional site experiences 66% faster with 23% higher productivity.

Adobe Experience Manager spares you from the hassle of a piecemeal approach and offers a one-stop solution catering to all your different needs, be it CMS, automated workflows, digital asset management, or integration with third-party tools. It can take your customer engagement to the next level if you utilize its features to their maximum potential.

That being said, let’s take a look at how AEM can help you deliver memorable experiences and enhance customer engagement:

1. Personalization

According to a report, 81% of customers go for companies offering a personalized experience. That’s why it is imperative to tailor your communications and experiences to match individual preferences and behavior. AEM allows you to track the customers’ goals, past purchases, and search history. Accordingly, you can share relevant messages and product recommendations to get maximum customer engagement and conversions. If you are a non-technical person, you can avail of Adobe Experience Manager services to harness all its functionalities.

2. Multi-Channel Content Delivery

With AEM, you can create content once and deliver it across diverse channels like web, mobile, email, and social media. As a result, businesses will be able to expand their reach and offer a consistent digital experience to everyone, irrespective of the medium. Whether you are an eCommerce business, a restaurant, or a financial services company, AEM can be an effective platform to build an impressive digital presence throughout the different marketing channels. This, in turn, contributes to better customer engagement.

3. Optimization of Marketing Efforts

AEM comes with robust analytics features. So, AEM lets businesses monitor user behavior and get access to data-driven insights. It also gives you an idea of the user engagement. Based on all these details, you can optimize your digital marketing communications for better results — an increase in page views, clicks, engagement, and ultimately conversions.

4. Creation of Fast Sites and Applications

AEM Edge Delivery Services helps in building fast sites with a perfect Lighthouse score and regular assessment of the site performance with the help of real-use monitoring (RUM). You can use AEM to create new applications and digital experiences as it uses a cloud-native CMS framework. AEM Headless allows you to develop mobile and web apps with a single codebase.

5. Customer Conversion Optimization

Experience Platform allows you to analyze the individual journey interactions from every prospect at scale and then craft their experiences. Instead of a one size fits all approach, Experience Platform gives you insights into every prospect’s conversion needs. Also, you can identify and analyze signals from individual customer journeys at scale. This platform also comes with AI capabilities to detect the conversion likelihood for every prospect and then drive them closer to conversion.

6. Contextual Recognition

Marketers can use Experience Platform to recognize the users irrespective of their current authentication state. For instance, it often happens that a customer recently purchased from your website. Afterward, they returned to your website without signing in. The platform uses the identity graph and then identifies the contextual link between the customer’s anonymous identifiers, such as their device ID, and other identifiers included in their unique graph, like their email address or CRM ID.

Through such recognition, it is possible to track the customer’s history and personalize their experience according to their recent browsing history, even when they are logged out. Such capabilities are sure to increase customer engagement and their readiness to convert.

7. Automated Campaigns

So many customers add products to their cart and leave without completing the purchase. Experience Platform lets you discern the abandonment events that are in line with your business by running a real-time journey analysis. It also covers relevant behavioral, attribute, and preference data. Subsequently, you can segment the customers according to the standardized data, taking into account real-time considerations according to online and offline events while respecting the consent preferences. Combining all these insights, you can create personalized and consistent cart recovery messages at scale.

Similarly, you can build re-engagement or Don’t Lose campaigns to reduce customer churn.

1. To start with, recognize the inactive customers using intelligent insights.
2. Then, create models and assign scores to spot and predict customer churn for every business KPI.
3. The next step is to create audiences according to these predictive attributes and track customers more likely to go dormant.
4. Finally, you can activate these users across every channel by sending out a personalized win-back offer. It can either be an incentive or a freebie to entice maximum conversion.

Wrapping Up

AEM works as a central dashboard to store all your content and assets, thereby allowing you to streamline business operations. If you are struggling with generating conversions and customer engagement, AEM would be the best solution for you.

Say goodbye to outdated technology and slow content deployment processes with the most adaptable and agile platform, AEM.